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Cookies and coffee? or tea?

Wave content uses cookies to track website visits and optimize traffic to pages. Learn more about cookies on this webpage.

What are cookies?

Cookies are text files that allow a website server to recognise you when you revisit the website. There are two types of cookies:

  1. Transient cookies: are set and exist for the duration of your visit. They are removed when you leave the website. 
  2. Persistent cookies: remain on your computer until they expire or are deleted. They retain previously entered information to ease and simplify subsequent data input. For example your emailadres. 

Cookies can be categorized in first- and third party cookies: 

  • 1st party cookies: are owned and created by Wave Content, for the website you are viewing
  • 3rd party cookies: are owned and created by an independent company. 
There are three types of cookies, based on their purpose:
  1. Functional cookies: necessary to run the website smoothly. 
  2. Analytical cookies: used to analyse visitors on the website and optimize accordingly.
  3. Advertising cookies: used to analyse your online behavior, in order to create a ‘buyer’s persona’ and advertise in a more relevant way (or should I say disturbing?).

Wave Content uses analytical cookies

Wave Content only uses 3rd party cookies from Google Analytics. These cookies are used to collect information about how visitors use this website.

Wave Content gathers the information to compile reports that help improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

Google Analytics is a tracking tool offered by Google. It shows how visitors use a website. This allows me to measure my website´s performance. And optimize my website pages to boost relevancy/conversion. 

Wave Content:

  • has a processor agreement with Google. 
  • turned off ‘data-sharing’ in Google Analytics.
  • plans to anonymize IP-adresses of people that visit her website, with masking its last four digits.
  • plans to place an opt-out option for visitors to be able to browse through the website without being tracked.

Read more about Google’s Privacy Policy on their website.

Wave Content does not use Google advertising services in combination with the Google analytics-cookies on her website. 

Wave Content does use Google Search Console. This software does not use cookies; it crawles wavecontent.nl in search for errors or security issues. It also shows how the website is indexed (or shows up) in search engine results pages (SERP’s). This allows me to optimize content for SEO. In other words, to optimize for search terms used by my target audience. 

To reduce the amount of spam in my inbox, I placed a reCAPTCHA v3 underneath my forms. The use of reCAPTCHA v3 is aligned with Google’s privacy policy and terms.

Terms of Service for reCAPTCHA
I acknowledge and understand that the reCAPTCHA API works by collecting hardware and software information, such as device and app data, and sending that data to Google for analysis. The information collected about your use of the service is used to improve reCAPTCHA and for general security purposes. Google does not use the information for personalized advertising.

How to delete these cookies?

Clear your browser history. 


How to automatically delete these cookies?

You can let your browser clear history and cookies by itself, after every session. Every time you close your browser (close all open internetpages or tabs). Discover soon how to delete cookies for every browser: 

Google Chrome
Internet Explorer
Mozilla Firefox
Apple Safari
Microsoft Edge

Do you (want to know if you) need to place a cookie-statement on your website? Or you want to ask me anything else? Fill in the form below: